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Anna Helm Baxter is Co-founder and CEO of Poppikit an eco-conscious cake kit and party supply company. Their mini kits are sold in all King’s and Balducci’s stores and can be found online. She is also a recipe developer, food stylist, video producer, cake maker and on-air talent. She was previously the Deputy Food Editor at the the Hearst Lifestyle Group: Woman’s Day, Good Housekeeping, Redbook, Dr Oz and Country Living; where she was responsible for developing and editing recipes, food styling, producing web videos and conjuring up fantastic story ideas. She continues to freelance as a recipe developer and stylist for Woman’s Day, Good Housekeeping, Country Living and Parents Magazine. She is the author of multiple cookbooks, including Salad in a Jar, Soups made simple, 10 Minute Desserts and One Skillet.

She currently lives in Maplewood, New Jersey with her husband and 3 kids, Charlie (7), Poppy (4) and Archie (16 months). For collaborations please visit the contacts page.